Part One: The Disruptive Forces of Snapchat

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  • Chapter One: “Alexa, What is Disruption?”

    • Ridiculous or Remarkable?

    • Maniacal Genius

    • Adapt or Die

  • Chapter Two: Camera First Communication

    • Photographic Memories

    • The Camera is The New Social Feed

    • At An Arm’s Length

  • Chapter Three: Real Time

    • Reality TV

    • Video Massacred The Radio Star

    • And We’re Live

  • Chapter Four: Disappearing Content

    • Permanence is Overrated

    • Attention and Privacy

  • Chapter Five: Vertical Video

    • Everyone Goes Vertical

    • Vertical Ad Performance

  • Chapter Six: Augmented Reality

    • The Future is Now

    • Face Lenses

    • Geofilters

    • Spectacles and Future AR

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Part Two: Snapchat’s Psychology

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  • Chapter Seven: An Irresistible App

    • Creatures of Habit

    • Hooked

  • Chapter Eight: The Psychology of Snapchat

    • We’ve Got Needs

    • Tribes

    • Our Brains on Faces

    • Toys, Games, and Creativity

    • Social Media Xanax

    • Intentional Engagement

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Part Three: The Snapchat Brand Building Formula

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  • Chapter Nine: Build A Powerful Personal Brand

    • Old School Philosophy For New School Media

    • The Foundation of Your Brand

    • Creating Content that Connects

  • Chapter Ten: Start Snapping

    • Get Over Yourself

    • Get Real

    • Get Better

  • Chapter Eleven: Discoverability

    • Get Found

    • How to Grow an Engaged Community

    • How to Drive Traffic with Snapchat

  • Chapter Twelve: Increase Brand Awareness with Custom Geofilters

    • Creative Advertising

    • Tips for Geofilter Design

    • Geofilter Strategies

  • Chapter Thirteen: Snapchat Advertising

    • Snap Ads

  • Chapter Fourteen: Social Selling with Snapchat

  • Chapter Fifteen: The Medium is the Message

WHAT'S INSIDE:

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