THE BOOK ABOUT HOW SNAPCHAT CHANGED CAMERAS, COMMUNICATION AND COMMUNITIES
LEARN WHY SNAPCHAT CHANGED THE WAY WE COMMUNICATE AND HOW YOU CAN LEVERAGE THIS APP TO BUILD A POWERFUL PERSONAL BRAND.
I wrote this book as a practitioner of this platform. Snapchat is NOT a social media network. It's a conversation pipeline and trust accelerator that creates deep connections through camera first communication.
Talking in Pictures shares the camera first branding strategies that Chelsea has used to create a relatable and authentic brand through arm's length communication. Real time, visual communication is a fundamental shift in how we will communicate and share our brands with the consumer. From Snapchat to Instagram Stories and Facebook Live, today's consumer expects you to be the star of your own show.